Internal · Not for prospects

Your only job is to book the call.

You are not closing anything. You are not quoting anything. You are getting a business owner onto a call with Bob. Find your row in the table, open your section, copy the script.

Which door do I use?

Find the vertical, then the kind of business you're talking to.

Vertical	Solo operator	Team / branch	Multi-unit / franchise
Real estate agents	B	B	Open — no exclusivity
Loan officers	B	B	Open — no exclusivity
Painters	B	B	C
Roofers	B	B	C
IV wellness	B	B	C
Pet stores	B	B	C

Door A isn't in the table on purpose. It's the fallback inside every cell — use it when the prospect already has their tech handled, or when you can see something visibly broken in their marketing worth naming out loud.

1 · Solo operator

One person doing everything. They are the owner, the crew, the scheduler and the marketing department. They are not skeptical of AI — they're skeptical of another bill.

How to spot one

Business page runs under a personal name, or there's a page and a profile doing the same job
Last post is weeks or months old, then three in one day, then nothing
No booking link anywhere — "DM me" or "call for a quote"
They answer their own phone during business hours

Channel priority

Instagram or Facebook DMFirst choice. You can see their page before you type, so the opener writes itself — and it's the app they already live in.
Text messageIf the number is public on their site or Google Business Profile. Highest reply rate, but you get one shot, so keep it under 40 words.
Facebook groups for the tradeSlow burn. Be useful in the group for a week, then DM the people who engage with you. Never post the offer in the group.
EmailLast resort. Solos live in their phone, not an inbox, and the address on the site usually goes nowhere.

BDoor B — DM sequence (pick one and run all three steps)

1 · First touch

Hey [First Name] — who handles the posting for [Business], you or somebody else? Asking because we're building free AI setups for [vertical] around [area] right now and I want to point you at the right one.

Their answer routes them for you: "just me" stays in this section, "my office manager" or "our marketing girl" goes to Section 2.

2 · After they reply

Figured — that's most guys in this trade. Here's the page: [SETUP LINK]&seq=who We build the whole foundation with you on one 30-minute call. Hosting, security, one login to 20+ AI platforms, and a booking calendar that sends leads straight to your phone. Zero monthly fees and you own all of it. Bob, our owner, runs the calls himself. Grab any slot that works.

3 · Bump — 3 days, no reply

Hey [First Name] — bumping this once in case it got buried. Even if you've already got someone handling the posting, the setup is free and it's yours to keep. If it's not for you just tell me and I'll leave you alone.

One bump, then stop. A second bump costs you the referral more often than it wins the call.

The &seq= on each link is how we find out which opener actually works. Leave it on. Don't mix openers from different tabs inside one conversation — that's what makes the numbers unreadable.

Standalone — not part of the sequence above

Other channels

Text · cold

Hi [First Name] — [Your Name] here. Quick one: are you handling [Business]'s marketing yourself? We're building free AI setups for [vertical] in [area] — no monthly fees, includes a free booking calendar, and you keep all of it. Want the link?

In person · networking

What are you using to post for the business right now? ...yeah, that's what most guys say. So we're setting up free AI tech stacks for [vertical] — you own the whole thing, no monthly fees, and we put a free booking calendar on it for you. Costs you nothing but a 30-minute call. Want me to text you the link right now?

Ask the question first and wait. The offer lands twice as hard after they've said out loud that they're behind on it.

ADoor A — straight to demo (when their marketing is visibly broken)

DM or call · the observation

I was looking at [Business Name]'s Facebook and noticed you haven't posted in a while. Is that because you're slammed, or because you just don't love the time it takes?

Both answers are a yes for you. Say it curious, not critical — you're asking about their time, not judging their page.

The bridge

Got it. Quick question — do you have a marketer, or are you doing all of it yourself? Then you really need to see this. It's one AI system that makes everything you post better, and it takes about 20 minutes to show you on your own business. No slide or screenshot does it justice — you have to watch it happen.

The ask — every conversation ends here

Grab whatever slot works on [SETUP LINK]. It's 30 minutes, Bob runs it personally, and your setup is done by the time you hang up.

Objections

"What's the catch?"

There isn't one on the setup. It's genuinely free and it's yours to keep whether you ever buy anything or not. We do it because a chunk of people we set up end up wanting more built on top of it later. Most don't, and that's fine.

"How much is it?"

The setup is free — there's nothing to buy on this call. If you ever want more built on top of it, Bob covers that with you directly. He'd rather look at your business first than throw a number at you cold. Do not quote a price here. Ever.

"I'm not a tech person."

That's the whole point — you don't touch anything. Bob builds it while you watch. If you can sit on a Zoom for half an hour, you can do this.

"I already have a website guy."

Perfect, keep him. This isn't a website — it's the foundation underneath it plus the AI access. Your guy will probably want a look at it too, most do.

"I don't have time."

Thirty minutes, one time, and you walk away with a booking calendar working for you forever. If this month is brutal, tell me when to check back and I'll actually check back.

"Just send me some info."

Happy to — [SETUP LINK] has all of it. Only thing the page can't do is build it for you, so grab a slot while you're on there.

Watch for this: if a solo mentions other locations, other crews, or that they bought into a brand — stop Door B and go to Section 3. Offering free infrastructure to someone with units makes you a vendor. Door C makes you a peer.

2 · Team / branch

A business with someone in-house doing marketing — plus brokerages and mortgage branches. You approach the owner or branch manager. The platform is a tool that makes their marketing person produce like a team. It is never a replacement for that person, and you never let it sound like one.

How to spot one

Site has a Team, Our Agents, or Meet the Crew page
Posts are consistent and on-brand, but templated and a little lifeless
Someone who isn't the owner answers the phone
They've posted a job for a marketing coordinator, or tag a marketing person in posts
Two or more crews or trucks; a branch with named agents or loan officers

Channel priority

Referral from someone you already set upStrongest by a mile when you have one. An agent you set up last month introducing you to their broker beats forty cold emails.
Email to the owner or branch manager, by nameUnlike a solo, this person actually reads email. Never info@ — find the name on the site or LinkedIn.
LinkedInBest channel for brokers and branch managers specifically. Send the connect and the note together, don't wait for the accept.
PhoneOnly after an email or LinkedIn note has landed. Cold-calling a business with staff gets you the gatekeeper, not the owner.

BDoor B — owner or manager (general small business)

Email · subject line

free AI setup for [Business]

Lowercase, no punctuation, six words. It reads like a note from a person, not a campaign.

Email · first touch

[First Name] — does [Business] have someone in-house handling marketing, or is it spread across a few people? Asking because we're building free AI tech stacks for [vertical] around [area] right now. Hosting, security, one login to 20+ AI platforms, and a lead-capture booking calendar installed on it. Zero monthly fees, and you own all of it. If you do have a marketing person, this is really for them — it's the kind of thing that lets one person put out what a small team used to. Bob, our owner, builds it with you on a 30-minute call. [SETUP LINK]&seq=team — [Your Name]

Bump — 4 days, no reply

[First Name] — bumping this once. Setup is free and it's yours whether anything comes of it or not, so the only real cost is the half hour. If marketing isn't the priority this quarter, tell me when to circle back and I will.

When they say "let me ask my marketing person"

Please do — and bring them on the call. Honestly it goes better with them there, because they'll ask the questions you don't know to ask yet. Nothing here replaces what they do. It takes the grunt work off them so they can spend the time on the parts that actually need a human.

This is the highest-stakes moment in this section. The owner will repeat what you said, close to word for word. Say this one right and the marketer becomes your champion.

BDoor B — brokerage or mortgage branch (agents and loan officers only)

There's no exclusivity to sell in these two verticals, so the pull is different. A broker or branch manager doesn't lose sleep over content — they lose sleep over recruiting and keeping producers. Sell it as something they have that the office down the street doesn't.

Email · subject line

recruiting angle for [Brokerage]

Email · first touch

[First Name] — what are you leading with right now when you're trying to pull a producing agent off another brokerage? We're setting up free AI tech stacks for real estate offices around [area]. Every agent in your office gets their own AI marketing foundation — no monthly fees, and it's theirs. Most brokers we talk to care less about the tools than what it does for recruiting. It's something you have that the office down the street doesn't, and it's a reason for a good agent to take your call. Bob, our owner, runs the setup calls himself. Thirty minutes. [SETUP LINK]&seq=branch — [Your Name]

Loan officer version: swap agent → loan officer, brokerage → branch, office → branch. Everything else holds.

LinkedIn · short version

[First Name] — what's your pitch right now when you're recruiting a producing agent? We set up free AI marketing foundations for offices around [area] — every agent gets their own, no monthly fees. Brokers tell us the recruiting angle matters more than the tools. Worth 30 minutes?

ADoor A — straight to demo (when their tech is already handled)

The observation

I've been through [Business]'s posts — they're consistent and on-brand, which already puts you ahead of most of the trade. Real question though: how long does a week's worth of that take whoever's making it?

Open with the compliment and mean it. A business with a marketing person is proud of the marketing person. Lead with criticism and you're done.

The bridge

That's about what I expected. There's a way to get that down to roughly an hour — and the output comes out better, not just faster. Twenty minutes with Bob, live on your own business, and bring your marketing person. It doesn't demo well in screenshots.

The ask

Grab a slot on [SETUP LINK] — 30 minutes with Bob, and bring whoever runs your marketing. You'll have the whole foundation built by the time you hang up.

Objections

"We already have an agency."

Keep them. This isn't an agency — it's a system your own people use in-house, and most agencies end up liking it because it kills the small requests that clog their queue. If your agency is doing the heavy strategy, this handles the volume around it.

"I'd have to run it by my marketing person."

Use the "let me ask my marketing person" script above, word for word. Then stop talking and let them go ask.

"Is this going to replace my marketing person?"

No — and if that's what you're after, we're the wrong call. It makes one person produce like a team. Everything still runs through them; they just stop spending their week on the mechanical parts. Never soften this into a maybe.

"We already pay for a bunch of tools."

That's usually why people take the call. The foundation itself has no monthly fee, and it consolidates a pile of logins into one. Bring your current stack to the call — Bob will tell you straight which of it this replaces and which of it you should keep.

"Budget's set for the year."

The setup doesn't touch the budget — it's free. If anything comes after that, it's a conversation for whenever your next cycle starts. Worst case you get the foundation for nothing and we talk in six months.

"How much?"

Setup is free. Anything beyond it is Bob's conversation, and he wants to see the operation before he puts a number on it. Do not quote. Not a range, not a ballpark.

"We're part of a franchise."

Ask one question: are you the corporate side, or do you own the location? An owner of one or two locations is still Section 2. Corporate — anybody who sells franchise units — is Section 3, and you stop offering anything free immediately.

3 · Franchise / Exclusivity

Painters, roofers, IV wellness and pet stores only — never agents or loan officers. You are not pitching a product, running a demo, or offering anything free. You are delivering one message: our owner wants to talk about making this brand our exclusive partner in their category. Everything about how you carry yourself follows from that.

Posture is the whole play. Free infrastructure makes you a vendor doing favors. An exclusivity conversation makes you a peer with something scarce. You cannot walk it back once you've offered something free, so if you're not sure which section you're in, ask before you type.

Who qualifies

They sell franchise units — a Franchise With Us or Own a [Brand] page is the tell
They have an FDD (Franchise Disclosure Document). If they have one, they're corporate
Multiple locations under one brand with a corporate site above them
Not a single franchisee who owns one location — that person is Section 1 or 2, and Door B is fine for them

Who you're trying to reach

VP or Director of Franchise Development — usually the fastest yes, since growth is their number
CMO or VP of Marketing — cares most about brand consistency across locations
President or founder — best for smaller brands under about 50 units
Find the name on the leadership page, in the FDD, or on LinkedIn. Never send this to info@

Channel priority

Email to a named executiveThe primary channel. One person, by name, with the one-pager attached.
LinkedIn to the same person, two days laterNot instead of the email — after it. The second touch on a different channel is what gets read.
Franchise expos and IFA eventsSlow and seasonal, but these people are standing in a booth specifically to have conversations. Highest conversion of anything on this list.
Franchisee back-channelSee the play at the bottom of this section. Slowest, and the warmest.

CTwo-touch sequence

Email · subject line

exclusive [category] partner — [Brand]

Touch 1 · email

[First Name] — I'll keep this short. We build AI marketing platforms for [vertical]. One centralized system where every location produces on-brand video, images and copy in minutes, pulling corporate-approved branding automatically — so franchisees market like the brand instead of like themselves. We're selecting one [category] franchise brand to work with exclusively, and [Brand] is on the short list. Our owner, Bob Stolze, would like 20 minutes with you to talk through what that partnership would look like. One-pager attached. Is there a week that works better on your end? — [Your Name]

Attach the Franchise Edition one-pager. Nothing else. No pricing, no links to the free setup pages, no demo video.

Touch 2 · LinkedIn, 2 days later

[First Name] — sent you a note about an exclusive [category] partnership. Short version: we're doing this with one brand per category, and I'd rather [Brand] hear it before we're further down the list. Twenty minutes with our owner — no deck, no demo. He mostly wants to hear how your franchisees handle marketing today. Worth a look?

Gatekeeper

I'm not selling anything today. Our owner is choosing one [category] franchise brand for an exclusive partnership, and he wants a conversation with whoever owns marketing or franchise development. Who would that be?

"I'm not selling anything today" is true here — you aren't. It works because of that, so don't use it in Sections 1 or 2 where it isn't.

The ask

Twenty minutes with Bob. No deck and no demo — he wants to hear how your franchisees handle marketing today, and tell you what exclusive would actually look like for [Brand]. Better for you early next week, or the week after?

Two named options, not "does that work?" Executives book against a choice and ignore an open question.

Objections

"We already have an agency."

Most brands on our list do. This isn't an agency replacement — it's a system your franchisees use themselves, in their own markets, without routing every request through corporate. That's the specific piece Bob wants the 20 minutes on.

"Just send me information."

Happy to, and the one-pager's attached. The exclusivity side isn't something I can put in an email properly though — that's genuinely Bob's conversation, and it's 20 minutes.

"What does it cost?"

Depends entirely on what the partnership looks like, which is exactly why Bob wants the conversation rather than sending a rate sheet. I'd be guessing if I gave you a number. Do not guess. This is the single worst place on this page to quote a price.

"We're not looking at new vendors."

Understood, and this isn't a vendor pitch. It's a category exclusivity conversation, and it's one brand per category. If it isn't [Brand], it'll be somebody else in [category] — that's the only reason I'm pushing for the 20 minutes.

"Why us?"

Answer honestly with something specific and true — their footprint, their growth rate, the markets they're in, the fact that their franchisees are visibly active. Do not invent a reason. These people can tell, and a made-up compliment ends it.

"Can you show me a demo first?"

That's what the 20 minutes is for — Bob will show you live. Setting up a separate demo first turns this into a vendor evaluation, which is the wrong frame. Push for the conversation with Bob.

The franchisee back-channel (advanced, slow, worth it)

Set up individual franchisees through Door B — they're single-location owners, so that's exactly right for them. Five franchisees of one brand talking about it in their owner group does more than ten emails to corporate ever will, and when corporate surfaces, you're warm.

Corporate still never gets Door B. The franchisees got something free. The franchisor gets an exclusivity conversation. Keep those two completely separate, in that order, no matter how the introduction happens.

4 · Vertical swap sheet

Every script above uses the same swap points. Look up your vertical, drop them in.

Vertical	Pain to name	Setup link to send	Exclusivity
Real estate agents	Listings go up late and every agent's feed looks identical	free-ai-setup.html Live	Open
Loan officers	Rate and market posts go stale; compliance slows everything to a crawl	Page pending	Open
Painters	Finished-job photos sitting in the camera roll, never posted	ai-setup-painters.html Live	Door C
Roofers	Storm season hits and marketing stops dead for two months	Page pending	Door C
IV wellness	New drips and promos never make it to social before they expire	Page pending	Door C
Pet stores	Events, new arrivals and adoption days go unannounced	Page pending	Door C

Page pending means Door B is not runnable in that vertical yet. Don't promise a free setup you can't link to. Work the Live verticals until the others turn green here.

5 · Links & assets

Tag every link you send

Two parameters. rep is you — that's how a booked call gets credited. seq is which opener you used, and it's already written into each script above. Leave both on.

Example

https://www.moooveee.com/ai-setup-painters.html?rep=yourname&seq=who

Values for seq: who, booking, airamp for solo DMs · team for small business · branch for brokerages and branches. Door C links aren't tagged — those conversations don't route through a setup page.

Send to prospects

Free AI setup — Painters
Free AI setup — Real estate agents
AI Marketing Machine intro — Painters
Booking calendar demo — show them the free tool they get
AI Labs — Painters

Your reference only — never send these

Elevator Pitch deck — 3 slides, includes the MoooVeee vs. Canva comparison
Franchise Edition one-pager — the only Door C attachment, and the only asset that goes to a franchisor

6 · Never say this

Never quote a price.Not a number, not a range, not "somewhere around." You know the pricing so you don't get caught off guard — not so you can share it. Pricing happens on Bob's call, after he's seen the business.
Never say it replaces their marketing person.It makes that person produce like a team. Owners repeat what you said to their marketer nearly word for word, and a marketer who feels threatened kills the deal quietly in week two.
Never promise a feature, integration, or custom build."That's a good one for Bob" is a complete answer. A promise you made becomes a refund he has to give.
Never send a setup link for a pending vertical.Check Section 4 first. A 404 in the first message ends the relationship.
Never run Door B on a franchisor.Anyone who sells franchise units gets Door C and nothing free — ever, including after a franchisee introduces you. A single franchisee who owns one location is different: Door B is right for them.
Never guarantee leads, results, or revenue.You're offering a tool and a free setup. Everything past that is theirs to earn.
Never mix openers inside one conversation.Pick a tab, run its three steps. Blending them makes the seq numbers meaningless and we lose the ability to tell which opener actually works.